The La Folle Journée Au Japon ("Days of Enthusiasm") Music Festival 2007 has concluded a successful series of concerts. The Tokyo International Forum has released the following statistics on it:
Report
Monday, May 10, 2007
Tokyo International Forum
The La Folle Journée Au Japon ("Days of Enthusiasm") Music Festival 2007
| • |
Dates |
: |
April 29 (Sun) to May 6 (Sun), 2007 |
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| • |
Venues |
: |
Marunouchi and surrounding areas* |
April 29 (Sun) to May 6 (Sun) |
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Tokyo International Forum Plaza |
May 1 (Tue) "Prenight Enthusiasm" |
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Tokyo International Forum (all halls) |
May 2 (Wed)–May 6 (Sun) |
| 1. |
Total number of attendees |
1,060,000 |
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Including: |
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- Marunouchi area* (exclusive of guests on April 27 and 28) |
|
400,000 |
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- Tokyo International Forum (all halls) |
|
660,000 |
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(Total counts of audiences/guests at all festival events and customers of stores at venues) |
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| 2. |
Tickets sold (all 181 concerts) |
200,441 |
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| 3. |
Number of performers |
2,264 (total) |
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Including: |
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- From abroad |
|
813 |
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- From Japan |
|
342 |
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- Members of community or student orchestra members and local events |
|
1,109 |
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| 4. |
Number of concerts |
473 |
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Including: |
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|
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|
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- In Marunouchi area* |
|
92 |
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- Tokyo International Forum (admission charge) |
|
181 |
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(no admission charge) |
|
200 |
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Some Highlights
| ♦ |
Once again the kids programs – 86 this year – drew big crowds every day. Total attendance, counting children and their guardians, topped 6,000, as compared to 4,870 last year. |
| ♦ |
About 1,300 baby buggies were checked during the 4 concerts held for the "under 1 and up" set. |
| ♦ |
A new feature this year was the free Music Kiosk that consistently drew vast audiences before its stage. The total came to about 130,000 people. |
*The events in Marunouchi and the surrounding areas held between April 27 and May 6 were sponsored mainly by the"Marunouchi 10 Days in High Spirits" executive committee.
From an oral questionnaire conducted on May 2, 3 and 5, with 635 people responding:
| (1) |
Did you attend this festival last year as well? |
| 1. |
Came for first time |
336 (52.8%) |
| 2. |
Came last year too |
167 (26.3%) |
| 3. |
Came every year for 3 years |
132 (20.8%) |
| (The festival was well received two years ago and again last year. The result was that this year it welcomed an audience consisting of 47% repeat attenders, a rate up 9 points over last year.) |
| (2) |
Motive for attending (multiple response) |
| 1. |
Came last year and enjoyed it |
248(39.0%) |
| 2. |
Low ticket prices |
171(26.9%) |
| 3. |
Heard it was good. |
130(20.4%) |
| 4. |
Because of its "Peoples' Harmony" theme |
117(18.4%) |
| 5. |
Could bring children |
105(16.5%) |
| 6. |
Other |
20(3.1%) |
| The festival's high ratings and the attention it drew were a major motivating force attracting audiences. The combined rates of those who came again because they liked it the last time and those who came because they had heard positive reports amounted to 59%. |
| (3) |
Levels of attendees' devotion to classical music (by number of concerts attended annually): |
| 1. |
This was my first concert |
76 (12.0%) |
| 2. |
1–2 |
238 (37.4%) |
| 3. |
3–5 |
190 (29.9%) |
| 4. |
6–10 |
54 (8.5%) |
| 5. |
More than 10 |
69 (10.9%) |
| From the following three categories of concert guests, we find roughly an even split between novice concert-goers and more experienced fans: |
|
Novices (first-timers and those who attend concerts once or twice a year)
Fans (three or more concerts a year)
Serious fans (more than ten concerts a year)
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| (4) |
How many concerts did you pay to hear? |
| 1. |
Only attended free concerts |
67 (10.5%) |
| 2. |
1 concert |
181 (28.5%) |
| 3. |
2 concerts |
171 (26.7%) |
| 4. |
3 concerts |
57 (9.0%) |
| 5. |
4 concerts |
37 (5.8%) |
| 6. |
5 concerts |
35 (5.5%) |
| 7. |
More than 5 |
66 (10.4%) |
| The average serial concertgoer attended 2.8 concerts. The maximum number of concerts attended by one person was 30. |
| (5) |
Aside from concerts with admission charges, what events did you attend or want to attend? (multiple response) |
| 1. |
Exhibition hall |
377 (59.3%) |
| 2. |
Plaza event |
330 (51.9%) |
| 3. |
Kids' programs |
57 (9.0%) |
| 4. |
Lecture at the "Gohan" Museum |
51 (8.0%) |
| 5. |
Concerts/events in Marunouchi and surrounding areas |
40 (6.3%) |
| 6. |
Movie at the D1 Hall |
29 (4.6%) |
| 7. |
Show consisting of talk and performances at the Maru Building |
22 (3.5%) |
| 8. |
7th Floor Master Class |
18 (2.8%) |
| 9. |
7th Floor Lounge Talk Salon |
14 (2.2%) |
| 10. |
Other |
2 (0.3%) |
There was a 2.8% increase over last year in the number of people attending events in the plaza.
Events in Marunouchi and the surrounding areas were also well attended.
|
| (6) |
Which composers do you want to hear next time? (multiple response) |
| 1. |
Bach |
50 |
| 2. |
Chopin |
45 |
| 3. |
Mozart |
25 |
| 4. |
Brahms |
23 |
| 5. |
Tchaikovsky |
19 |
| 6. |
Schubert |
16 |
| 7. |
Beethoven |
11 |
| 8. |
Liszt |
11 |
| 9. |
The Romantics |
10 |
| 10. |
Other composers or themes |
151 |
The above is reproduced here with permission from a press release from the Tokyo International Forum Co., Ltd.
Website: http://www.t-i-forum.co.jp/english/
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