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La Folle Journée Au Japon: Review of Data
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The La Folle Journée Au Japon ("Days of Enthusiasm")
Music Festival 2006 has concluded a successful series of concerts.
The Tokyo International Forum has released the following statistics on it:
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Report
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Monday, May 8, 2006
Tokyo International Forum, Public Relations Department
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The La Folle Journée Au Japon Music Festival 2006
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Δ Dates:
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April 29 (Sat) to May 6 (Sat), 2006
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Δ Venues:
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Marunouchi area (Central Tokyo, Japan)
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April 29 (Sat)-May 6 (Sat)
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Tokyo International Forum (all halls)
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May 3 (Wed)-May 6 (Sat)
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1. Total number of attendees
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695,000*
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Including:
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- Marunouchi area
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205,000
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- Tokyo International Forum (all halls)
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490,000
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*Total count of audiences/guests at all festival events and customers of stores at venues
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2. Tickets sold (all 145 concerts)
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160,218 (= 92.1% of 173,980 ticket total)
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3. Number of performers
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1,870 (total)
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Including:
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- From abroad
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767
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- From Japan
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165
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- Community/student orchestra members
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440
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- Members of affiliated and cooperating events
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498
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4. Number of concerts
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377 (total)
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Including:
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- In Marunouchi area
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78
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- Tokyo International Forum (admission charge)
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145
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(no admission charge)
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26
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(other free events)
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128
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Selected items
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♦
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2,586 people attended six concerts especially for those with infants aged 2 or younger
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♦
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"Kids program" concerts were usually thronged, ultimately attracting over 4,000 children and their parents
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♦
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19 master classes also drew in excess of 4,000 participants
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From an oral questionnaire conducted on May 3, 4 and 5, with 563 people responding:
Saturday, May 6, 2006
Tokyo International Forum, Public Relations Department
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(1) Did you attend this festival last year as well?
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1. Came for first time
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349 (62.0%)
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2. Came last year too
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214 (38.0%)
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(Good reviews from last year raised awareness of the festival, resulting in a gate of over 60% first timers and almost 40% repeat attenders.)
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(2) Motive for attending (multiple response)
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1. Came last year and enjoyed it
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159 (28.0%)
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2. Because festival had Mozart theme
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199 (35.8%)
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3. Low ticket prices
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120 (21.0%)
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4. Could bring children
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44 (7.9%)
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5. Other
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41 (7.3%)
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As expected, Mozart was a powerful attraction!
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(3) Degree of attendees' classic fandom (number of concerts attended annually)
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1. This was my first concert
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87 (15.5%)
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2. 1-2
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167 (29.7%)
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3. 3-5
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166 (29.5%)
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4. 6-10
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62 (11.0%)
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5. More than 10
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78 (13.8%)
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There was roughly an even split between beginners (first-timers and those who attend concerts once or twice a year) and fans (three or more concerts a year). Serious fans (more than ten concerts a year) are on the increase.
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(4) How many concerts did you pay to hear?
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1. Only attended free concerts
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38 (6.8%)
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2. 1 concert
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214 (38.0%)
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3. 2 concerts
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118 (21.0%)
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4. 3 concerts
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57 (10.1%)
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5. 4 concerts
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36 (6.4%)
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6. 5 concerts
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21 (3.7%)
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7. More than 5
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79 (14.0%)
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The average serial concertgoer attended 2.6 concerts. The maximum number of concerts attended by one person was 30.
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(5)Aside from concerts with admission charges, what events did you attend or want to attend? (multiple response)
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1. Exhibition
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327 (64.5%)
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2. Concerts in surrounding area
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37 (7.3%)
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3. Marunouchi Bldg., Mozart exhibit
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34 (6.7%)
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4. Movie, lecture
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31 (6.1%)
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5. Master classes
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18 (3.5%)
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6. 7th floor lounge salon event
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18 (3.5%)
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7. Food and drink stands
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14 (2.8%)
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8. Kids program
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13 (2.6%)
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9. Other
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15 (3.0%)
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No answer
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70
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Tie-in events were also crowd-pleasers!
The main tide was to Marunouchi
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(6) Which composers do you want to hear next time? (multiple response)
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1. Bach
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116 What theme for the next festival?
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2. Chopin
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87
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3. Tchaikovsky
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59
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3. Schubert
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59
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5. Brahms
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58
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6. Beethoven
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20
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7. Liszt
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11
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8. Dvorak
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10
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8. Rachmaninov
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10
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10. Other composer
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106
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